Student Engagement

Student Engagement

 

Communication with current students at the university happens through a variety of channels, providing support for campus marketers and communicators to improve student engagement.

Content Channels

Some of the student-focused content channels led by the marketing division speak to students in the voice of their peers.

Strategic Resources & Support

Central marketing offers its expertise and resources for content strategy as it relates to students and student voice.

Messaging Matrix

Custom to needs, not wholesale; marketing team can help create through consultation/collaboration.

The marketing team offers strategic guidance for building a messaging matrix for your college or unit, with the aim to engage a student audience and provide proof points for desired content pillars. Because messaging matrices are custom to needs, not wholesale, the team can help create this deliverable through consultation and collaboration.

Content Calendars

Templates and also current content.

The marketing team has an academic year content calendar with standard dates, deadlines, and general timeframes for specific student content. The team can also consult with colleges and units to determine unique content needs for individualized content calendars.

Archives for Content Calendars

Still looking for help?

Contact Jenna Rutschman if you are an academic unit looking for student-focused content strategy help, or Frank Camp if you are a non-academic unit.