Student Engagement
The Campus Brand Engagement (CBE) team communicates with current students at the university through a variety of channels and provides support for campus marketers and communicators to improve student engagement.
Content Channels
The Campus Brand Engagement team runs student-focused content channels to speak to students in the voice of their peers.
Bear Down Rundown Email Newsletter
The Bear Down Rundown is an email newsletter delivered to all Main Campus undergraduate students throughout the academic year, taking a pause during Summer. The email features upcoming events for that week, helpful tips related to certain times of the year (e.g., Homecoming activities, study tips for finals, and Spring Recess safety tips).
Want to receive the Bear Down Rundown? Sign up for the weekly delivery!
Student Stories Website
The Arizona site hosts our collection of Student Stories, ranging from guides of campus clubs to advice on landing a job to highlights of study abroad trips. These stories aim to inspire prospective students and detail what the student experience at the University of Arizona is like.
Social Media Accounts
The CBE team operates the flagship Arizona social accounts. Our Social Media page is a great place to find information on how to run your own social accounts, and you can contact Emily Stulz, Director of Social Media, with questions about the flagship accounts.
Strategic Resources & Support
The CBE team offers expertise and resources for content strategy as it relates to students and student voice.
Messaging Matrix
Custom to needs, not wholesale; CBE team can help create through consultation/collaboration.
The CBE team offers strategic guidance for building a messaging matrix for your college or unit, with the aim to engage a student audience and provide proof points for desired content pillars. Because messaging matrices are custom to needs, not wholesale, the team can help create this deliverable through consultation and collaboration.
Content Calendars
Templates and also current content.
The CBE team has an academic year content calendar with standard dates, deadlines, and general timeframes for specific student content. The team can also consult with colleges and units to determine unique content needs for individualized content calendars.
Archives for Content Calendars
Still looking for help?
Contact Jenna Rutschman if you are an academic unit looking for student-focused content strategy help, or Frank Camp if you are a non-academic unit.