Brand campaigns are strategic, targeted communications that are meant to elevate awareness and reinforce our brand perception.
The Difference Between a Brand and a Brand Campaign
Our brand is a promise that reflects our image, reputation and identity. It is only as strong as it is perceived in the minds of our core audiences and influenced through consistent reinforcement.
Our brand campaign is a specific expression of our brand identity focused on building awareness and visibility among targeted audiences to achieve specific goals.
Our Current Brand Campaign
Our current brand campaign, “Wonder Makes You,” is an expression of the “imagination drives resolve” platform and involves a variety of marketing tactics such as advertising, public relations, social media, content marketing, events and sponsorships. Its objectives are to:
- Create awareness and recognition of our brand among prospective students and parents.
- Establish affinity for our brand by sharing our culture and values through emotive and aspirational messaging that resonates with our core audiences and sets us apart from competitors.
Here is some of our latest brand campaign work.
How Your College/Unit Can Align with the Brand Campaign
The University Marketing & Communications team regularly works with colleges and non-academic units on strategic positioning.