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Brand Campaigns

 

Brand campaigns are strategic, targeted communications that are meant to elevate awareness and reinforce our brand perception.

 

The Difference Between a Brand and a Brand Campaign

Brand

A brand is a promise that reflects our image, reputation and identity. It is only as strong as it is perceived in the minds of our core audiences and influenced through consistent reinforcement.
 

Wilbur at UArizona basketball game

 

 

 

Brand Campaign

A brand campaign is a specific expression of our brand identity focused on building awareness and visibility among targeted audiences to achieve specific goals.

 

Our Current Brand Campaigns

Our new brand strategy was adopted in late 2025. As we continue to move the brand forward you can see the most up-to-date creative tools on our marcom Sharepoint site. 

How Your College/Unit Can Align with our Brand Campaigns

The University Marketing & Communications team regularly works with colleges and non-academic units on strategic positioning. 

If you have a high-profile project or media buy, please reach out to Jenna Rutschman or Frank Camp.