Brand Guidelines Overview
Our brand is strongest when we’re consistent. These pages cover everything from logos and colors to typography, voice, imagery, rankings, clubs and organizations. Follow these standards to keep our identity clear, cohesive, and unmistakably Arizona.
Typography
Access the brand fonts through Creative Cloud, and learn where to use which font in your own marketing materials.
Voice & Tone
Our voice reflects our values, personality and character, while tone is our mood and inflection.
Photography
Discover what makes an "on-brand photo" at the university, and find resources for legal considerations around photography.
Videography
Discover what makes an "on-brand video" at the university, and find resources for using the block A logo in your videography content.
Rights & Releases
A guide on securing the proper rights and agreements for your marketing and communications assets.
Clubs & Organizations
Guidelines on university-recognized faculty, staff and student clubs and organizations, in terms of marketing and communications materials.