Logos Overview

Logos

 

Our “Block A” logo is a key symbol of the University of Arizona brand that is easily recognizable by all our audiences. This unique visual identity connects our distinct parts—from academics and athletics to administration, commercialization and key initiatives. The “Block A” next to your unit’s name in a lockup as part of our logo system helps audiences understand your relationship to the University.

Logo & Trademark System

Our logo and trademark system is cohesive and reflects the great work done across all units to protect and elevate our University of Arizona reputation. To avoid confusing external audiences, and to ensure that we present a united front, Marketing & Brand Management and designated college marketers are entrusted to develop and create logos on behalf of the University.

Ultimately, representations of the University of Arizona are under the discretion of the Senior Vice President and Chief Communications & Marketing Officer.

If you have any questions regarding University logos, contact Janice Simcoe, associate director of Brand Equity.

student waving flag with large University of Arizona logo

New Logo Requests

Begin the official University unit logo request process by reviewing the Logo Qualifications below.

If your unit qualifies for a logo please complete the Request Form for New Logo, which will be sent to your designated marketing lead for review. Designated marketing leads facilitate existing and new logo requests, ensuring compliance with the University of Arizona brand architecture. If you are a designated marketing lead, learn more detailed information about our logo systems.

If you need to access an existing logo, please reach out to your designated marketing lead.

Brand Equity Review Board

Logo requests are also reviewed by members of the Brand Equity Review Board, consisting of leadership from University Marketing & Brand Management and Trademarks & Licensing. The Board meets weekly to provide feedback and direction on complex requests for logos, domain names, supporting graphics and signage. If you would like to meet with the Board on a brand equity topic, please contact Janice Simcoe.
 

 

Logo Qualifications

Academic Colleges, Non-Academic Divisions, Offices and Business Units

Qualify: Colleges, schools and top-level non-academic departments (e.g., Finance, Human Resources, Student Affairs) qualify for a University logo because they directly serve and support the mission of the University.

Don't Qualify: Degrees or majors are not eligible for a University logo.

Centers, Institutes and Programs

Qualify: Centers, Institutes and Programs that are approved by the college deans and are fully staffed and funds-managed by the University may be eligible for a University logo.

Don't Qualify: Centers, Institutes and Programs that are managed by third parties, other universities or other entities are not eligible for a University logo.

Laboratories

Qualify: Laboratories that serve top-level strategic initiatives, are public facing or require human research subject participation may be eligible for a University logo.

Don't Qualify: Faculty laboratories, except for human subject research labs, are not eligible for a University logo.

REQUESt form for new logo

 

Entities that are not eligible for their own logo can use their College, School, or Department logo. Text-only versions of the official entity name can be used for web headers. For other printed materials the name can be used in conjunction with the department logo with appropriate clearance space.

Entities acting on behalf of the University that are not qualified or approved for a logo are not allowed to create their own unique logos.

Student Clubs and Organizations

If you need guidance on logos for student, faculty or staff clubs and organizations visit Clubs & Organizations.

Cultural Logos

If you would like to use the University of Arizona cultural logos, view the usage guidelines and access the request form found on the Trademarks & Licensing cultural logos page.
 

University Enterprise-Level Logo and Registered Marks:

Understand how to use the “Block A” logo consistently and accurately, so that you can help amplify the visibility of the University of Arizona brand.

Registered marks requiring Licensing and use approval:

Registered marks of the University of Arizona, such as the "Block A" logo and its variants, seal, mascots, images of Old Main and wordmarks such as ARIZONA®, WILDCATS™, ARIZONA WILDCATS®, CATS®, BEAR DOWN®, ZONAZOO®, and the University of Arizona® must be licensed. Their use is regulated by the Arizona licensing program.

"Block A" with the University of Arizona:

The “Block A” icon is combined with the name of the University in balanced spatial relationships that should not be altered.

 

Use the full name of the University:

To prevent market confusion with our near competitors, use the logos with the full name of the University for marketing or anything that may be distributed outside Southern Arizona or the Tucson main campus direct area unless you are using your unit logo.

Singular use case for “Arizona”:

The apparel version, with simply “Arizona,” should only be used in extremely tight areas, or as its name implies, on shirts when the printing is small, or you believe the usage will be minimal.

 

This logo is a federally registered trademark. Any individual, organization or company wishing to use Arizona logos and trademarks must obtain permission to do so in writing from Trademarks & Licensing.

Anatomy of the "A"

Our logo is red, white and blue.

Graphic describing the anatomy of UArizona's "Block A" logo

 

 

Guide to "Block A" logo and its use: 

Size
  • The “A” can be any size above the minimum, but must not be otherwise altered in any way.
The Trademark Symbol
  • Be sure the trademark symbol is visible as an integral part of the logo on all your pieces.
  • When enlarging any of the Arizona logos for print, product or banner applications, the circle-R symbol should not be larger than 0.25 inch. This will require a manual adjustment.
  • For guidance on the use of the trademark symbol in web and permanent signage applications, please contact licensing@arizona.edu.
Variations and Uses Not Allowed
  • Variations of the "A" will not be accepted.
  • ​​​​The "A" may never be overlapped by other marks or images.
  • "A" may never be used as part of a word to represent the letter.
  • The "Block A" may never be added to another graphic, it must always stand alone.
Logo Color and Backgrounds
  • Use the correct red and blue: see the Arizona Red and Arizona Blue color definitions.

  • Use the process color mix for reproducing the “A” logo as a 4-color (CMYK) print.
  • The only two color combination use of the “A” is Arizona Red and Arizona Blue (as shown above).
  • The block and serif "A" must always be the darkest elements.
  • Marks may not be reversed out on dark backgrounds. They may only be used in the ways shown above.
  • When appearing on a color/dark/clear (glass) background, the “A” must include the solid white substrate. Clear background (glass) is equivalent to a color / dark background.
  • The substrate of the “A” should be opaque. No other color, pattern or background image should be visible.
  • The “A” should not be screened.

Logo Appearance in Video

    • Use of the enterprise-level logo in a video must be approved by Trademarks & Licensing. Contact licensing@arizona.edu regarding submission of videos for review.
    • Logo must appear on screen for a minimum of 3 seconds for the viewer to clearly recognize it.
    • Logo may not be animated in a manner that uses the individual elements of the "A".  Contact brand@arizona.edu for animation guidance.

    While these guidelines cover a variety of logo considerations, if you have a unique idea or creative proposal using "Block A" please reach out to us at brand@arizona.edu so we can collaborate at the earliest stage of development.

    Minimum Sizes

    To maintain full legibility, never reproduce the logos at sizes smaller than those listed below. These minimum sizes are meant for 300 dpi, high-quality printing.

    Image
    Minimum Size Logo graphic

     

    Required Clear Space

    Clear space must surround all Arizona logos (including unit logos) to ensure legibility and prominence. The size of the clear space around all logos must be at least the width of the top blue bar of the “Block A.”

    Image
    Clear Space Logo graphic
    Image
    Clear Space Logo graphic

     

     

    Practices to Avoid

    These standards apply to all official University logos and logo versions as described in these guidelines. The set of examples shown here does not include all noncompliant possibilities. Always use unaltered logos

    altered university of arizona logo

    DON'T stretch, condense, or change the logo’s dimensions.

    altered university of arizona logo

    DON'T alter the placement or scale of the logo’s elements. 

    altered university of arizona logo

    DON'T alter or replace the typefaces of the logo.

    altered university of arizona logo

    DON'T skew or bend the logo in any way.

    altered university of arizona logo

    DON'T rearrange the logo’s elements.

    altered university of arizona logo

    DON'T add any extra elements to the logo. 

    altered university of arizona logo

    DON'T crop the logo in any way.

    altered university of arizona logo

    DON'T remove the white block “A” border when reversing the logo.  

    altered university of arizona logo

    DON'T rotate, invert, or pivot the logo.

    altered university of arizona logo

    DON'T use colors other than those specified in this document.

    altered university of arizona logo

    DON'T use drop shadows or other visual effects.

    altered university of arizona logo

    DON'T don’t use the Block “A” in words, headlines, or sentences.

    Logo Use & Downloads

    The use of University of Arizona registered marks is regulated by the Arizona licensing program. Any individual, organization or company wishing to use Arizona logos and trademarks must obtain permission to do so in writing from Trademarks & Licensing.

    Campus units may only use the “Block A” with their official logo provided to them within the approved logo system, without modifications. To access an official unit logo contact your Designated Marketing Lead.

    Logo Files on the Digital Asset Library (Net ID Required)


    Version Use
    Full Color use this version whenever possible
    Reverse printing full color logos on non-white backgrounds
    Arizona Blue 1-color prints
    Black black and white materials
    Reverse Etching etching on glass or white or metal