Applying the Brand Overview
Bringing our brand to life across platforms requires consistency and clarity. These pages cover best practices for applying our identity to websites, digital ads, social media, email, print, events, and trademarks. Follow these standards to ensure a seamless and professional brand experience everywhere we appear.
Digital Advertising
If you're interested in advertising online, whether that be on social media, search, display advertising, etc., this guide outlines who to contact and how to approach digital ads.
Social Media
Best practices for social by platform, social media strategy, and how to create a University of Arizona social handle.
Printed Materials
Resources to create banners, promotional materials, print ads, and more.
Convocation & Commencement
Details and resources for marketing your college’s convocation and how this differs from Commencement.
Trademarks & Licensing
Licensing guidelines, what vendors are licensed, and examples of trademarked products created in collaboration with the university.