Thomas Simoneaux

Thomas Simoneaux is the Director of Digital Experience for the University of Arizona Global Campus (UAGC), where he leads the strategy, development, optimization, and ongoing management of the university’s digital experience. His work focuses on website performance, user experience, analytics, conversion optimization, and continuous improvement. Through A/B testing, user research, behavioral data, and industry best practices, Thomas works cross-functionally with teams across the university to develop digital experiences that support institutional goals and improve how students engage with UAGC online. Thomas brings more than 13 years of experience in e-commerce, digital marketing, and website operations. His background includes leading website initiatives, platform migrations, digital optimization efforts, and go-to-market strategies, with an emphasis on using data and technology to improve the user journey and drive measurable results. He holds a degree in Marketing from the University of Texas at San Antonio and combines his marketing and digital expertise to bridge business objectives, technology, and the needs of the online user.