Sabre Sarnataro

Sabre Sarnataro is the Executive Director of Digital Strategy at the University of Arizona, where she leads efforts to evolve the university’s digital ecosystem in support of brand and enrollment goals. She oversees digital marketing, web strategy, analytics, and user experience, working across campus to deliver cohesive, high-performing digital experiences. Her team partners with central IT and plays a key role in Arizona Digital, as well as the development of the university’s marketing technology stack. Sabre is a proud University of Arizona alumna with over 20 years of experience in marketing and communications, bringing an integrated approach to aligning storytelling, technology, and data. Her background spans higher education, agency, and K–12 environments, with expertise in digital strategy, data analysis, SEO/AIO, content, and web development.