Maya Patterson

Maya Patterson is Senior Marketing Manager, Online Marketing on the Arizona Online Marketing Team, which is part of the University of Arizona’s central Marketing & Communications division. She brings more than seven years of experience in higher education marketing and leads key agency and vendor partnerships that support Arizona Online’s marketing efforts. She also oversees two marketing coordinators supporting both for-credit and non-credit program marketing. Working closely with the Director of Marketing for Arizona Online, Maya helps shape strategy and lead a broad range of initiatives that support enrollment growth and program visibility. Maya is passionate about collaboration and professional development in higher education marketing. She has led networking and professional development programming that strengthen connections and share best practices across university marketing teams. She has also presented at national industry conferences, including the UPCEA Annual Conference and the American Marketing Association’s Symposium for the Marketing of Higher Education, sharing insights on cross-campus collaboration and data-informed marketing strategies for online programs.