Matt Skajem

Matt Skajem is a social media and digital strategy leader with more than 10 years of experience shaping brand presence, audience growth, and integrated content strategy across higher education, entertainment, media, and sports. At the University of Arizona Global Campus, he leads social media strategy and execution across major institutional initiatives, overseeing editorial planning, campaign development, brand implementation, audience engagement, and performance reporting. His broader experience includes leading high-visibility digital campaigns and cross-platform initiatives for organizations and brands across streaming, television, music, and sports entertainment.