Madisyn Beschi

Madisyn Beschi serves as a Marketing Account Director for the University of Arizona Global Campus, where she works across integrated marketing initiatives spanning paid media, digital strategy, creative, and web. She manages relationships between agency partners and internal teams, helping translate marketing priorities into cohesive strategies, align stakeholders and move initiatives through execution. Her role includes monitoring campaign performance, identifying opportunities for optimization, and helping ensure marketing efforts stay connected across channels and teams. With a background in marketing leadership and graphic design, Madisyn brings both a creative and performance focused perspective to her work. She has worked across both the public and private sectors, including more than five years with the Department of Defense. Her experience spans traditional and digital media, web, and integrated marketing, giving her a broad understanding of how to connect strategy, creative, and execution across different audiences and organizations. Her experience living and working within military communities in the U.S. and abroad has also helped shape her understanding of diverse audiences and the importance of creating marketing that feels relevant, thoughtful. That experience continues to thrive in her work, particularly in how she connects with military audiences while bringing thoughtful understanding of diverse experiences to the broader audiences the university serves.