Kevin Seaman

Kevin Seaman is Sr. Director of Performance Marketing for the University of Arizona Global Campus (UAGC), where he leads performance marketing strategy, paid media, marketing technology, analytics, and agency partnerships supporting the university’s enrollment goals. He oversees the media portfolio spanning paid search, paid social, digital media, lead generation, and emerging channels, with a focus on using data, technology, and measurement to improve marketing effectiveness and student acquisition. Kevin brings more than two decades of marketing experience across higher education, agencies, and consumer brands. Prior to UAGC, he led performance marketing and analytics for Bryant & Stratton College and Southern New Hampshire University. His career includes both agency and client-side roles, giving him experience building strategy as well as working with the teams responsible for executing it. Before higher education, Kevin marketed everything from Oreck vacuum cleaners and Valvoline oil changes to TruGreen lawn care, along with a range of consumer and B2B brands—an eclectic background that helped shape his practical, performance-oriented approach to marketing, grounded in understanding consumer behavior, measuring what works, and continually finding better ways to connect marketing investment to business results. Today, his work increasingly focuses on marketing analytics, AI, marketing technology, media effectiveness, and developing systems that help organizations make faster, better-informed decisions.