Ivy Morris is the Assistant Director of Content Strategy, leading a variety of innovative marketing and communication projects including the Bear Down Rundown, one of the highest-performing email newsletters on campus, with average open rates of 73% and significant engagement. With a master's degree in Digital Audience Strategy, Ivy has a diverse background that includes experience in hospitality, travel, and higher education. Her work is focused on enhancing digital strategy, content creation, and brand awareness for the University of Arizona, aiming to create meaningful connections and drive engagement through compelling storytelling and data-driven insights.