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Emily Bender

Head of Retail Partnerships and Licensing Strategy
Emily Bender headshot image
egbender@arizona.edu

Emily Bender serves as the Head of Retail Partnerships and Licensing Strategy, where she leads initiatives that drive multimillion-dollar licensing revenue growth through strategic retail partnerships, data-informed insights, and innovative marketing execution. Since joining University Marketing in 2018 and Trademarks & Licensing in 2021, she has played a pivotal role in expanding the university’s retail presence and strengthening brand alignment across channels. With a strong foundation in buying, planning, merchandising, and omni-channel marketing, Emily brings a comprehensive understanding of the retail landscape, enabling her to identify growth opportunities and deliver strategies that support both the licensing program and the success of key retail partners.