Brandy Black

Brandy Black is the Digital Marketing & Website Operations Manager, where she helps shape digital strategy and the ongoing evolution of the university’s web experience. Her work brings together website operations, analytics, content, SEO, user experience, and conversion optimization to create digital experiences that support prospective students throughout their journey. Brandy collaborates across marketing, creative, analytics, technology, and academic teams to translate institutional priorities into digital initiatives. She helps guide website strategy and operations, using behavioral data, testing, and audience insights to identify opportunities for improvement. With more than 15 years of experience in higher education marketing, digital communications, web strategy, and analytics, Brandy previously served as Marketing Director for Lone Star College, leading system-wide marketing across eight colleges serving more than 90,000 students. Her background includes creative direction, agency partnership, web strategy, and teaching digital media and web design. She has presented on marketing and data topics for the Lone Star College system and at the National Council for Marketing & Public Relations (NCMPR), and holds a Master of Science in Digital Marketing and Analytics from St. Edward’s University.