Becky Geddie

Becky Geddie serves as Chief Director of Marketing for the University of Arizona Global Campus, where she leads marketing strategy supporting enrollment growth, brand reputation and student success. She oversees performance marketing, digital experience, content, and social media while partnering closely with university leadership, enrollment, academic teams and central Marketing & Communications. Becky brings more than 15 years of experience in brand strategy, digital marketing, integrated campaigns and audience engagement. Prior to joining the university, she held marketing leadership roles with the Autism Society of America, Amherst Holdings, the American Heart Association, and Baylor Scott & White Heart and Vascular Hospital. Her work has focused on building audience-centered marketing strategies, strengthening brand value, and using data and insights to improve marketing performance. She earned a B.S. in Communication Studies from The University of Texas at Austin and an A.S. in Merchandising Management from the Fashion Institute of Technology.