Alixe Holcomb specializes in crafting high-impact strategies to elevate the university's reputation, visibility, and stakeholder engagement through strategic partnerships, innovative licensing, and robust trademark management. Previously, Alixe led the university's Trademarks and Licensing department, managing intellectual property, and trademark strategies, earning multiple industry accolades. She has served as President of the International Collegiate Licensing Association (ICLA) and is a respected member of the Worker’s Rights Consortium (WRC) Board. Alixe brings robust marketing expertise from her tenure as Director of Marketing with Arizona Athletics and her consultancy and industry authority offer invaluable support to other collegiate licensing programs. 

An alumna of the University of Arizona, she is certified as a search and rescue scuba diver, holds a lifelong membership in Delta Delta Delta, and is dedicated to philanthropic endeavors, including her work with Angel Charity for Children.