University Master Logo and Registered Marks:
If you are a designated marketing lead submitting a new logo request, you will be asked to identify the exact content and its placement in the new lockup architecture. Note the layout below includes the maximum width of a logo, and our brand style uses "&" and not the word "and" and does not use a comma before it.
Please review the Primary Logo Construction as noted below and provide the position for each entity as needed:
Zone 2
The University of Arizona
Secondary Entity (College, Department)
Zone 1
Primary Entity
Zone 3
Tertiary Entity
Logo Treatments
Use these guidelines on logo treatments across our diverse entities and affiliations at Arizona for a more cohesive brand experience.
Brand Extensions
Brand Extensions directly serve and support the mission of the University. These include colleges and central offices that incorporate the master logo with a consistent "lockup", or spatial relationship, to reinforce and strengthen the brand.
- Academic Colleges
- Non-academic University offices, divisions and business units
Sub-brands: Schools, Centers, Institutes and Departments
Sub-brands are part of something greater and are never stand-alone brands. They support the overall mission of the University, but they are often not recognized without a connection to the master brand or primary sub-brand. These include schools and academic departments, as well as centers, programs, institutes and initiatives.
Endorsed Brands: Entities that further the University's mission, but may have their own equity and serve audiences outside the university
Endorsed brands are cross-university collaborations and external partnerships that further the University's mission, but have a broader reach. They may have their own equity and serve audiences outside of the University.
Logo Applications for Brand Extensions, Sub-brands and Endorsed Brands
Logo versions are created for multiple use cases and include Primary, Alternate, Limited, Promotional/Embroidery and Web header. Versions and their recommended uses can be found in your Logo Showback document. If you are missing a version you need, please reach out to your Designated Marketing Lead.
Primary:
Alternate/Web Header:
Affiliate Brands: Independent collaborations or organizations recognized as standalone brands
Affiliated brands are independent collaborations or organizations that are recognized as standalone brands. They generally have separate governance, a separate corporate structure (e.g., their own 501(C)(3)), and at least some separate funding. Affiliated brands include, but are not limited to:
• Arizona State Museum • Center for Creative Photography • Southwest Folklife Alliance • University Press
Note: The weight between the individual identity and the Master Brand is decided on a case-by-case basis so both enhance each other's reputations. Affiliated brands are determined on a case-by-case basis.
Example:
Clubs & Organizations: Student organizations, student clubs, sports clubs, and campus events
Visit the Clubs & Organizations page for specific guidelines on the appropriate use of Arizona marks when creating marketing, promotional materials and communications for, and on behalf of, University-recognized student clubs and organizations.
The “Block A” does not combine with these logos, but must appear as a secondary element on communication pieces.
Multiple Logos
Avoid using multiple University of Arizona logos in the same space, whether it is a printed material or a digital asset. You can however use the LIMITED logo version. The LIMITED logo version is used when several Arizona units are mentioned (co-sponsors) and the master logo is prominently displayed, to ensure only ONE “Block A” logo is visible.
Example:
