Colors

Primary Brand Colors

The University of Arizona primary colors are Arizona Red and Arizona Blue. These colors should have a strong presence in a given composition.

Arizona Red

CMYK: 18, 100, 83, 8
RGB: 171, 5, 32
HEX: #AB0520
PANTONE: 200 C

Arizona Blue

CMYK: 100, 71, 0, 58
RGB: 12, 35, 75
HEX: #0C234B
PANTONE: 281 C

Secondary Brand Colors

Our secondary colors support Arizona Red and Blue and allow for added flexibility and accessibility across print and digital settings. Secondary colors also provide emphasis or added depth for icons, charts, infographics, and other imagery. Our color palette has remained unchanged except for colors that failed to meet readability and accessibility standards. Colors must be used consistently.

Tinta

CMYK: 90, 84, 50, 65
RGB: 3, 19, 46
HEX: #03132E
Pantone: 282 C

Azurite

CMYK: 95, 73, 21, 6
RGB: 30, 82, 136
HEX: #1E5288
Pantone: 647 C

Arroyo Blue

CMYK: 90, 58, 2, 3
RGB: 16, 106, 177
HEX: #106AB1
Pantone: 2195 C

Rain

CMYK: 45, 2, 4, 4
RGB: 129, 206, 235
HEX: #81CEEB
Pantone:

Sonoran Red

CMYK: 29, 99, 97, 37
RGB: 133, 0, 0
HEX: #850000
Pantone: 1815 C

Bougainvillea

CMYK: 15, 98, 75, 0
RGB: 198, 40, 64
HEX: #C62840
Pantone: 199 C

Accent Colors

Our highlight color palette complements our primary colors, playing off hues from the natural environment. These colors should not dominate compositions, but rather appear as accents in graphic elements or act as supporting fills within a composition and should not be used as text colors.

Saguaro

CMYK: 52, 32, 75, 10
RGB: 127, 139, 90
HEX: #7F8B5A
Pantone: 5773 C

Shade

CMYK: 77, 37, 48, 11
RGB: 63, 122, 122
HEX: #3F7A7A
Pantone: PQ-5483 C

Brick

CMYK: 33, 84, 84, 32
RGB: 133, 55, 43
HEX: #85372B
Pantone: 7609 C

Neutral Colors

The neutral color palette is used to create white space where our primary palette, photography, and copy can be highlighted. Additionally, neutrals and/or white space visually create consistency across all marketing materials through their use as flood or full-bleed colors.