Skip to main content

Colors

 

The U of A owns one of the most iconic and unique color palettes in higher education and honoring it as such is an essential part of how our brand operates. Adhering to our color guidelines across all media ensures a consistently powerful visual identity and maximum accessibility and recognizability for all.

 

 

Primary Brand Colors

The University of Arizona primary colors are Arizona Red and Arizona Blue. These colors should have a strong presence in a given composition.
 
Arizona Red
Arizona Blue

Arizona Red

Arizona Blue

CMYK: 18, 100, 83, 8
RGB: 171, 5, 32
HEX: #AB0520
PANTONE: 200 C

CMYK: 100, 71, 0, 58
RGB: 12, 35, 75
HEX: #0C234B
PANTONE: 281 C


 

 

Secondary Brand Colors

Our secondary colors support Arizona Red and Blue and allow for added flexibility and accessibility across print and digital settings. Secondary colors also provide emphasis or added depth for icons, charts, infographics, and other imagery. Our color palette has remained unchanged except for colors that failed to meet readability and accessibility standards. Colors must be used consistently.
 
Tinta
Azurite
Arroyo Blue

Tinta

Azurite

Arroyo Blue

CMYK: 90, 84, 50, 65
RGB: 3, 19, 46
HEX: #03132E
PANTONE: 282 C

CMYK: 95, 73, 21, 6
RGB: 30, 82, 136
HEX: #1E5288
PANTONE: 647 C

CMYK: 90, 58, 2, 3
RGB: 16, 106, 177
HEX: #106AB1
PANTONE: 2195 C

Rain
Sonoran Red
Bougainvillea

Rain

Sonoran Red

Bougainvillea

CMYK: 45, 2, 4, 4
RGB: 129, 206, 235
HEX: #81CEEB
PANTONE: 297 C

CMYK: 29, 99, 97, 37
RGB: 133, 0, 0
HEX: #850000
PANTONE: 1815 C

CMYK: 15, 98, 75, 0
RGB: 198, 40, 64
HEX: #C62840
PANTONE: 199 C


 

 

Accent Colors

Our highlight color palette complements our primary colors, playing off hues from the natural environment. These colors should not dominate compositions, but rather appear as accents in graphic elements or act as supporting fills within a composition and should not be used as text colors.
 
Saguaro
Shade
Brick

Saguaro

Shade

Brick

CMYK: 52, 32, 75, 10
RGB: 127, 139, 90
HEX: #7F8B5A
PANTONE: 5773 C

CMYK: 77, 37, 48, 11
RGB: 63, 122, 122
HEX: #3F7A7A
PANTONE: PQ-5483 C

CMYK: 33, 84, 84, 32
RGB: 133, 55, 43
HEX: #85372B
PANTONE: 7609 C


 

 

Neutral Colors

The neutral color palette is used to create white space where our primary palette, photography, and copy can be highlighted. Additionally, neutrals and/or white space visually create consistency across all marketing materials through their use as flood or full-bleed colors.
 
Cloud
Caliche
White

Cloud

Caliche

White

CMYK: 9, 2, 1, 0
RGB: 229, 239, 247
HEX: #E5EFF7
PANTONE: 656 C

CMYK: 4, 4, 6, 0
RGB: 242, 239, 234
HEX: #F2EFEA
PANTONE: 11-4201 TGP

CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFF


 

 

Ready to Tell Arizona's story?

Download the Brand Guidelines PDF to explore our complete toolkit of visual and verbal brand elements.

Download the Brand Guidelines

Last updated August 2026