Crystal Kennedy

Crystal Kennedy serves as the Licensing Program Coordinator, where she supports the growth and impact of the University’s licensing program by identifying ways to strengthen retail offerings, expand program visibility and ensure brand compliance. Crystal started working in the licensed goods industry in 2015, and prior to joining the Trademarks & Licensing team, Crystal was the women’s & lululemon apparel buyer for The University of Arizona Campus Store. With experience across retail operations, vendor partnerships, and licensed goods, Crystal brings a well-rounded perspective on the industry. Having worked on both the retailer and vendor side of the business, it has allowed her to build strong relationships, identify opportunities, and create solutions that drive mutual success. Crystal earned a B.S. in Family & Consumer Science with a focus in Clothing, Textiles & Fashion Merchandising along with 3 minors in Marketing, Advertising & Business Administration from New Mexico State University.