For high-visibility projects, consider hiring a professional videographer. Please keep in mind the proper legal considerations and approvals needed when doing so. 

The Marketing & Brand Management and Campus Brand Engagement teams may have also uploaded relevant video b-roll from recent shoots to the Digital Asset Library. Or we may have a similar video shoot in the works. Reach out to brand.arizona.edu to find out.

With the right audio and visuals, our audiences can better understand who we are as a brand and about our product and services much faster and more effectively than with any other medium. And ideally, they visualize themselves in the narrative and as part of the Arizona community.

The exception for using polished video when it comes to high-visibility platforms is Social Media, and here’s why.

A good video asset for social media is based on the composition and style of the video, not the equipment used to take it. A cellphone is a great tool to capture authentic, in the moment social content that is relevant to our prospective and current student audiences.

When taking and editing videos for social media, keep in mind that the majority of users are accessing these platforms on their own cell phone. It is important that videos are well-lit, in focus and close enough on the subject to make it easy to see the purpose of it.

What makes an on-brand video?

Videos that are considered “on-brand” bring our foundational blocks to life in a way that is both differentiating and captivating to our audiences.

Foundational Blocks

Whether you are using short, medium or long-form video, aim to create a sense of place, show our diverse community and amplify our spirit as it makes sense given your subject matter and audience. In addition, we avoid sun flares and maroon and gold attire whenever possible.