Jenna Rutschman is the Executive Director of Campus Marketing Strategy at the University of Arizona, leading efforts to align college and unit strategies with the university’s vision and brand. Her team also oversees the ONE Ecosystem, providing continuing education, tools, and opportunities for campus marketing and communications professionals through events like the ONE Conference, virtual workshops, and monthly emails.

With over 20 years of experience in advertising agencies and higher education, Jenna has managed complex, multi-million-dollar campaigns and developed expertise in branding, digital marketing, and communications. She is skilled at leading teams, coaching professionals, and collaborating with diverse stakeholders to achieve strategic goals. Jenna is a advocate for our student experience and a proud first generation Wildcat grad.