We had a great meeting on 4/18, with lots of presentations of new initiatives going on in communications around campus. Here's the low-down:
1) Look Out for PRINTsprokit: UA External Relations Marketing is putting the finishing touches on a pilot for an online print design program that will allow anyone and everyone to quickly create professional-quality designed and UA branded postcards, brochures and fliers. Information on how you can participate in that program is on the way.
2) The REDBAR is Getting REDONE: External Relations Marketing also presented a new design for the REDBAR, which will launch in May 2012. The new site will not only look a lot slicker, but it will give you access to more materials and deeper information to help you align your program's communications priorities with those of the greater University.
At our last meeting, there was a lot of great feedback and continuing interest in developing a dialog around Google Analytics (GA). As a next step, we’ll hold a one-hour chat dedicated to delving deeper into GA and what we can do with it. If you’re interested, please join us!
Google Analytics Group
Tuesday, September 27, 2011
Swede Johnson Conference Room, 205 (where we hold our Marcom meetings)
I’ll bring a few deeper details to share, continuing from where my talk left off at our last meeting, but that will only be a small part of our time. Our main focus will be on the priorities, issues and questions that YOU bring to the table, and we’ll start addressing them as a group.
Let’s see how it goes; if this seems to work well, we’ll turn this into a monthly round-table. Our goal overall is to help everyone start using GA to make better data-driven decisions as we move Communications forward at the UA, whatever your area of focus.
Today's webinar with Stamats was very interesting! Please find attached below a PDF of the slides that were the core of the presentation.
In brief, the presentation centered on leveraging the power of Google Analytics to achieve a better understanding of site usage for the purposes of higher education marketing.
Within these slides, not only will you find explanations of the various reports discussed, but you will also see links to install those reports in your own Google Analytics accounts.
Should you have any questions regarding the installation process, please contact Paul Tumarkin, firstname.lastname@example.org.
At 11:30 on 6/30/11, we will gather in the Santa Cruz Room of the Student Union for a webinar being put on by Stamats:
"Understanding Website Usage: Stamats Higher Education Google Analytics Custom Report Pack"
More info about the webinar is available here: http://eo2.commpartners.com/users/stamats/registernow.php?id=10692# (FYI, External Relations has already registered and paid for this, so DO NOT register.)
Currently, the space we have reserved has limited seating, so your RSVP is REQUIRED to reserve a seat! If you show up at the door without having signed up, we can't guarantee that there will be space.
So if you would like to come, please RSVP. Send your responses to Amy Taczanowski at email@example.com.
Since the discussion will be around Google Analytics, feel free to bring your laptop so you can be "hands-on" during the presentation.
The webinar begins promptly at 11:30am, so plan on arriving a bit early.
Thanks so much to everyone who was able to come to the Marcom meeting. So, what did we learn?
Choosing a Web Vendor
We learned from Laurel Wadlund, assistant director of UITS Enterprise Applications, that choosing a vendor for a web project is no easy task, and all the details need to be carefully managed. Her presentation -- an excellent, comprehensive guide -- is attached below.
If you are actively reviewing proposals from potential vendors, feel free to contact Laural (firstname.lastname@example.org) if you would like the opinion of a seasoned IT professional.
(See "Vendor Selection Strategies" attached below.)
We got introduced to the idea of the "Speed Study" by Paul Tumarkin (email@example.com), writer/content manager in External Relations Marketing. He challenged folks to present a brief case study, from challenge to solution to results to lessons learned, in 5 short minutes.