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We Are the University of Arizona Storytellers

We build and protect the reputation of the University by communicating our news and telling the stories of our core contributions and strengths — one mind, one discovery and one world at a time.

Become an Arizona Brand Expert

This site is your home for the guidelines, best practices and tools needed to express the authentic identity and unique spirit of our Arizona brand. Here you can connect with the broader marcom community as well as consult with University Marketing & Communications strategists.

Additionally, brand assets and other resources, can all be found in the Digital Asset Library. Search the latest resources to help you reach your business goals. And feel free to reach out to our team for support on your marketing and communications strategies.

Popular Resources and Tools

Content Development:



Work With University Marketing & Communications

We’d love to work with you! Learn more about our structure, areas of focus and how to connect if you have a project we can consult on or help support. Our division comprises five distinct areas of service.

University Communications

Objective: Advance the reputation and priorities of the University of Arizona by producing and distributing news about the University, managing relationships with the media and expanding public understanding of our value and land-grant mission at the local, regional, national and global level.

Areas of focus: The team acts as the primary liaison with the media and is responsible for identifying, producing, pitching and tracking news stories and multimedia content about the most significant achievements and activities across the University.

Reach out: If you have a local, regional, national or global news story or project that you would like strategic assistance with, reach out to


Marketing & Brand Management

Objective: Focus, clarify and articulate the Arizona brand to differentiate it and maximize our University’s competitive advantage as we pursue the funding and talent needed to tackle grand challenges.

Areas of focus: High-profile initiatives where our University brand is visible to many of our external audiences and where we have a regional, national and global impact. MBM also builds tools, creates assets and facilitates resources needed to help University marcom professionals express the brand cohesively and consistently.

Reach out: If you have a high-profile project that you would like strategic assistance with, reach out to Jenna Rutschman (academic units) and Frank Camp (non-academic units).

If you are seeking brand assets, tools or guidelines, begin by searching and navigating through this website.


Campus Brand Engagement

Objective: We inform, inspire and engage University of Arizona students from the time they’re a prospect to the day they graduate. We strive to be the recognized experts and go-to campus collaborators on how to influence students to take action. We help students succeed and graduate by aligning and leveraging student-focused research, messages, channels, voice, visual expression and tools.

Areas of focus: Student-focused marketing, content strategy, social media, research (CatPulse), and communication services. With oversight of flagship social media accounts, email marketing (Bear Down Rundown), enrollment content/social, and more, the CBE team can effectively leverage its in-depth knowledge of students to help partners reach this crucial audience.

Reach out: If you have a student-facing project that you would like strategic assistance with, reach out to Jenna Rutschman (academic units) and Frank Camp (non-academic units).



Objective: Co-create unforgettable experiences to deepen connections with your audiences–whoever they are, bringing the brand to life in person.

Areas of focus: Mission-critical temporary or permanent in-person touchpoints, annual engagement plans, experience design for maximum impact.

Reach out: If you have a high-profile engagement, large or small, connect with Misha Harrison and Joe Klug with some basic background information here. Or email us at


Brand Development

Objective: Maximize the value of the University brand by protecting its intellectual property, developing retail opportunities, and fostering partnerships.

Areas of focus: The team is responsible for Trademarks and Licensing, retail opportunities for the University brand and the development of strategic partnerships to connect industry and community to our University eco-system.

Reach out: If you need information or have a specific question for Trademarks & Licensing email For more information about Strategic Partnerships contact Courtney Spector.




In addition to sharing our University's core values, we live by three complementary values pertaining to our specific work:



Future Focused

Get Involved

Get our published news stories in your inbox each week, and stay on top of the latest Marketing & Communications updates on key initiatives, industry trends and other relevant content. Subscribe/unsubscribe at any time:


Sign up to receive UANow, our weekly news summary and email to be added to our Arizona Communicators' Meetings calendar invitations.

ONE Email

Sign up to receive the monthly ONE email and get notified about upcoming ONE meetings, workshops and networking events.

Bear Down Rundown

Sign up to receive the Bear Down Rundown, our weekly, student-focused newsletter. The Bear Down Rundown is sent every Tuesday while school is in session, and is written in a casual tone-of-voice for our on-campus audience.


Still looking for ways to get involved? Browse other groups on campus on the Get Involved page.